About Us

Bien Bonita is the only beauty website focused on serving the growing Spanish-speaking population of Latinas in the United States. 

Latinas have always had very unique beauty standards that have been transmitted through generations. And we want to empower that. We aim to help every woman to be the best version of themselves. We celebrate imperfections and always attempt to be real and relatable. 

Our team is composed of women who love to research and celebrate beauty and fashion with passion and candor. Like our readers, our team of writers and editors are smart and from diverse backgrounds, in many shapes and colors, with endless passion, optimism and determination to give Latinas the place they deserve. 

Bien Bonita is part of the ImpreMedia family of digital media outlets, which includes La Opinión, El Diario NY, La Raza, Solo Dinero, Comedera, La Vibra, Estar Mejor, No Muy Caro and Siempre Auto, which together attract more than 35 million monthly users worldwide. Those publications rank among the most widely read, reputable and prestigious Spanish-language media in the United States, backed by a history of more than 100 years informing and supporting the Hispanic community in that country. In addition to having been recognized multiple times by the National Association of Hispanic Publications for their journalistic work, most recently the company has received grants from the Facebook Journalism Project, the Google News Initiative and the McCormick Foundation.

On top of our exclusive content created by our newsrooms, we have agreements in place with content companies such as BBC News, Consumer Reports, MSN, Agencia EFE, Getty Images, Agencia Reforma, SinEmbargo, Grosby Group, Bang Media International, Mezcalent and more. 

We are members of the National Association of Hispanic Publications and the Local Medium Consortium.

To reach our Newsroom please send an email to redaccion@impremedia.com.